EXCLUSIVE: Toys “R” Us is getting into the reality television business. The toy store is developing a competition series Toys “R” Us Family Faceoff – with Fox Alternative Entertainment. The company is ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. This article is more than 2 years old. A scene from ...

Toys ‘R’ Us Studios is partnering with Fox Alternative Entertainment to develop a reality competition show, Toys ‘R’ Us Family Faceoff, that will feature families competing inside a “larger than life” ...

I got my hands on some of the most extreme toys out there - from high-speed RC vehicles to gadgets that probably shouldn’t be sold as toys at all. In this video, I put them through their paces to see ...

Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival in France this week that was created ...

Remember when we all used to be into nostalgia? Gosh, I miss those days. I’m kidding of course. In fact, I’ve made that joke so many times that I’m almost nostalgic for the first time I told it. But, ...

Story Kitchen and Toys“R”Us Studios, the entertainment production arm of the global toy brand, have teamed up to develop a live-action film. “Toys’R’Us is a cultural touchstone that continues ...