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Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes just over two years ...
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Blavity on MSNHBO Max Name Change: Max Will Revert To Its Former NameWhat’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.
Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...
Warner Bros. Discovery is changing the name of its streaming platform back to its original name, HBO Max. Launched in 2020, HBO Max changed its name to just Max in 2023, after a merger between Warner ...
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...
HBO Max launched on May 27, 2020, consolidating content from HBO, Warner Bros., and additional WarnerMedia-owned properties.
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This summer, Max is rebranding back to HBO Max just after two years of switching over. During this time, while HBO and Max ...
The powerful growth we have seen in our global streaming service is built around the quality of our programming. Today, we ...
John Oliver didn’t disappoint his corporate overlords Sunday night by addressing the recent HBO Max name reversal — the ...
Discovery Upfronts in New York City May 14, the streaming service announced it would revert to its HBO Max branding two years after HBO was dropped from its name. Shortly after the announcement ...
Max is reverting to HBO Max this summer, a strategic move to restore HBO’s premium brand and focus on quality.
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