From IPL deals to emerging sports, the Head of Fuse India explains why strategic, long-term investments—not quick wins—are the future of sports marketing.

Rohit Sharma says the Indian team has endured cricket's vicissitudes in the last nine months but it waged a collective battle ...

Chennai Super Kings (CSK) vs Royal Challengers Bengaluru (RCB), Cricket Score, Get Chennai Super Kings vs Royal Challengers ...

From gourmet restaurants to artisanal beverage lines, these celebrity-driven brands have taken the industry by storm ...

Eden Gardens - Read all the latest news headline updates on Eden Gardens. Get all the Eden Gardens breaking news updates, videos, photostories and more at Business Standard.

Check out the revenue comparison between Chennai Super Kings and Royal Challengers Bengaluru to see which franchise generates ...

Now he had to come to work wearing the RCB jersey. Only seeing a former CSK player in red and blue upset the delicate balance ...

By Lindsay Ash WHEN you settle down to watch the FA Cup this year, whether the early rounds or indeed the final itself, one or two will remember great games and moments from the past in this, the ...

Over the years, we have seen how nonchalantly Dhoni makes the biggest of announcements. Is the curtain on his IPL career ...

Vancouver Canucks head coach Rick Tocchet praised Quinn Hughes not only for his exemplary play but also for his leadership ...

Zimbabwe President Emmerson Mnangagwa has appointed the country’s military boss to replace Kirsty Coventry as sports minister. Mnangagwa says that Gen. Anselem Sanyatwe, commander of the Zimbabwe ...

Punjab Kings bounced back with excellent bowling in the death overs to register an 11-run win over Gujarat Titans. Earlier, it was Shreyas Iyer who laid the foundation of the Punjab Kings' triumph ...