The insurer brought together celebrities and influencers for a Batman-powered campaign that was originally meant to kick off during the big game.

XX-XY Athletics, a brand focused on protecting women's sports, released a video in which several athletes reacted to Nike's ...

The Super Bowl LIX ads showcased a mix of storytelling, humor, and creativity that resonated with viewers and advertising professionals alike. According to data from marketing research company ...

Growing up, I was always eager for the Super Bowl. My eagerness was not for the game, however, but for the advertisements. Back then, companies went all out for the couple of seconds of allotted ...

Bud Light’s Super Bowl ad starring comedian Shane Gillis, rapper Post Malone and football great Peyton Manning has garnered the brewer rave reviews online, and a senior executive attributes this ...

OpenAI aired its first-ever Super Bowl ad this year. The 60-second spot showcased a unique animation that took viewers through pivotal technological milestones. It emphasized ChatGPT’s practical ...

This year's crop of Super Bowl ads were more “effective” than any other big game spots this decade, according to data from marketing research company System1. System1 employs a “Test Your ...

Stellantis and predecessor Fiat Chrysler Automobiles have a history of notable Super Bowl ads. Harrison Ford agreed to be in ...

Super Bowl commercials featured positive messaging about women and girls in sports. Representation of women athletes in media, especially in a positive light, is crucial for young girls.

John Candy’s son Christopher made a brief appearance in Ben Affleck’s Dunkin’ Super Bowl commercial, surprising viewers as well as other actors in the ad. Christopher was a featured member ...

Hims & Hers hit the bullseye with its Super Bowl ad, sparking a surge in clicks to its site. The ad also hit a nerve with the pharma industry, lawmakers and some industry groups. The ad ...

Fox Television Stations CEO Jack Abernethy condemned Kanye West’s Super Bowl LIX ad that directed viewers to swastika T-shirts in a note to staff on Wednesday. The ad ran in three markets (Los ...