Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike signature shoe athletes, which involves a line of shoes with various designs. They know how a shoe's design and marketing are just part of this. It also involves a brand legacy, which includes the art of storytelling.

Phoenix Suns forward Kevin Durant pushes the ball upcourt as Los Angeles Lakers forward Dorian Finney-Smith defends at Crypto.com Arena on March 16, 2025. The Suns announced that Durant will miss the remainder of the game -- which they trail by 40 points in the fourth quarter -- with an ankle injury.

A former NBA player recently said that the Phoenix Suns must keep Kevin Durant and Devin Booker together next season.