Canva is introducing new digital marketing and video-editing tools, built around what the company is calling a “world-first” ...

For decades, marketing centered on campaigns—time-bound initiatives designed to capture attention, drive clicks, and ...

How can you improve email deliverability and engagement? Grow your subscriber list? Boost open rates? Here are my answers, based on 15+ years of industry experience.

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness ...

Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital marketing tactics.

Press releases have come a long way from fax machines and newspaper clippings. In today’s digital ecosystem, dominated by ...

Marketing campaigns for movies are meant to hype the arrival of an upcoming film, and keep that hype alive as long as possible (or, in the case of a movie like Morbius, try and lean on its meme ...

Call it the “Comfort Broadcasting System.” As CBS starts to roll out its fall primetime offerings, the network is leaning into the idea of feel-good TV as a running theme through its marketing ...

Opinions expressed by Entrepreneur contributors are their own. It’s no secret that sports partnerships can be a powerful tool for brands. But the ones that actually move the needle go far beyond some ...

Marc Weinstock is leaving Paramount as its President of Global Marketing and Distribution. The news comes as Josh Goldstine is finaling a contract to be named in the new role. Weinstock is responsible ...

Amid a downturn in its business, Bumble is pushing true love. The dating app’s new global campaign, For the Love of Love, features ads with images of real couples who met through its platform. After ...