The CPG’s beauty and well-being group was the first to pilot technology that has also delivered an increase in purchase ...

A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...

A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...

Advertisers now have more granular control over their demand generation campaigns, but reporting limitations remain a ...

The Indiana Pacers (39-29) look to hold onto home-court advantage in the upcoming NBA Playoffs as they play host to the ...

The college wrestling action continues on Thursday night with second-round action of the NCAA college wrestling championships ...

When times are tight, it's tempting to see marketing as a 'nice to have'. But brands in the know have been investing - and ...

Buy ads, called “pay-to-play.” Maximize the free listing Google generates with a map, to the right of search results, and ask ...

Promotion channels through affiliate marketing, in particular, rely heavily in this age of digital commerce and sales ...

As we continue into an era of rising media costs due to increased competition and fragmentation across audiences and ...

HubSpot is a powerful CRM platform, and they define content marketing as the “process of planning, creating, distributing, ...