Influencer marketing, which started with Josiah Wedgwood in the 18th century, has evolved significantly. In India, cricket ...

Gogo boosted its year-over-year sales significantly in the fourth quarter of 2024 — a period in which Gogo acquired Satcom Direct — but posted a net loss.

Conversation intelligence technology can transform how organizations understand and act on customer interactions.

Twin brother co-founders Joe and Dave Ahmad launched Coldest in 2015. While keeping solid careers in engineering, the two ...

Luxury brands are increasingly turning to niche creators and fashion bloggers with strong personal brands and deep expertise ...

Salesforce plans to invest $1 billion in Singapore as it bids to cement its status as a frontrunner in the AI race.

At SXSW, Katie Welch talked about the yearslong route to Rare Beauty launching a brand campaign and why community is a ...

One new challenger event trying to draft on the TV upfronts is the Spotter Showcase, backed by Spotter, a company with software and services for online content creators. (Amazon is also an investor.) ...

MrBeast, Dude Perfect and other top-tier YouTube creators will be featured at a March advertising event separate from YouTube ...

In this replay, we share real-world examples from brands both inside and outside the industry as we break down the best and worst marketing strategies across online and offline channels.

At the Tamper Room Cafe & Gallery, a locally owned business in Fremont, Calif., a social media influencer with 31,000 ...

With the right technology and strategy, marketing leaders can now demonstrate exactly how creator partnerships drive business ...