Introduction Imagine you’ve built or onboarded in your portfolio the perfect software productpowerful, intuitive, and ready ...

Introduction In the software industry, effective channel management plays a crucial role in ensuring smooth software ...

B2B marketing expert Georgie Gilmore outlines why channel partners are so underused in B2B marketing, and why it's a big ...

Shifting from solely physical stores to an omnichannel approach means moving away from a channel-centric strategy and instead ...

Khurjekar thrives on helping channel partners and end customers grow their strategies and revenue. She, along with her team, sup- ports midmarket wireless and wireline sales while helping to guide ...

Absent an effective sales strategy, we will have a long ... Fourth, as Ali would say, find your “Goldilocks” - the customer and channel that is just right for your company to develop a ...

Mike Moorman - Academic Director; Adjunct Lecturer of Executive Education; ZS Principal (Emeritus), B2B Sales Strategy and Transformation Practice Leader Arun Shastri - ZS Managing Principal, B2B ...

Warner Bros. Discovery named two internal executives, Ryan Gould and Bobby Voltaggio, to lead advertising sales and strategy ...

In this webinar, you will learn: Current approaches in pharma marketing How modular content plays a role in implementing omnichannel Strategies to ensure consistency across all channels ...

Historically, the pharmaceutical promotional sales representative has been at the centre of the commercialisation strategy ... of data associated with each channel, can often be overwhelming ...

Q1 2025 Management View CEO Brian Haugli outlined SideChannel's three key strategic priorities: growing proprietary software revenue through Enclave, increasing vCISO and service engagements, and ...