E-commerce is great for a lot of things — snagging sales, stocking up on staples ... Jason Goldberg, the chief commerce strategy officer at Publicis Groupe, a global marketing firm, said the jury is ...

Beyond forecasting, AI enhances sales strategy through intelligent segmentation and targeting. It identifies patterns in ...

The updated strategy and financial targets will be presented in detail at an investor day event today in Stockholm.

When product and sales teams collaborate effectively, they create a virtuous cycle where great products fuel sales and sales ...

The Last Dance” has proven studios that treat TikTok as a core marketing channel can drive audience interaction and brand ...

"Our research shows that a strategically designed website can transform digital presence into a revenue engine," said Alec Hanak, Head of Design at Digital Silk. "By prioritizing UX, speed, and mobile ...

As connected TV (CTV) consumption continues to rise, advertisers have a unique opportunity to engage high-intent shoppers at ...

The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...

How do businesses build trust through transparent digital marketing practices? In the digital age, transparency is key to ...

Trijicon, Inc., a global provider of light aiming solutions for the hunting, shooting, military, and law enforcement ...