Firms and organizations create marketing plans to give themselves goals and guidance on growing their business. Here we go ...

The most common style of plan is goals-based. You set financial and non-financial goals for the business in this type of plan and map out the steps necessary to meet those goals.

Towers Fractional Marketing provides professional services companies with the strategic expertise to elevate brand ...

For further reading we recommend The Art of The Long View – Planning for The Future in An Uncertain World, by Peter Schwartz, 1991, Bantam Doubleday. This is a seminal work on scenario planning.

OEM certifications can set a shop apart in its market, and prepare it to meet customer expectations and needs that are evolving along with vehicle technology.

The barriers standing in the way of plans to shift Australia's red meat industry to a Value Based Marketing payment model, ...

As they say in the military, “The enemy has a say.” The key to winning is adjusting. In 2021, expect COVID-19 will continue to impact the first half of the year, while the second half could represent ...

When a firm is trying to determine their overall purpose and goals they are developing their own strategic marketing plan.

When hospitals and health systems combine predictive analytics, decision-support systems and automation, they can optimize staffing, cut costs and improve outcomes.

Make sure your customers continue to see value. This requires attention, consistency and a culture that treats retention as a ...

Arthur C. Brooks, Harvard professor and happiness expert, highlights meaningful work as one of the four pillars of happiness, ...