Firms and organizations create marketing plans to give themselves goals and guidance on growing their business. Here we go ...

Towers Fractional Marketing provides professional services companies with the strategic expertise to elevate brand ...

The most common style of plan is goals-based. You set financial and non-financial goals for the business in this type of plan and map out the steps necessary to meet those goals.

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

For further reading we recommend The Art of The Long View – Planning for The Future in An Uncertain World, by Peter Schwartz, 1991, Bantam Doubleday. This is a seminal work on scenario planning.

GenAI to mitigating AI risks By 2028, over 90% of customer queries will be resolved by AI-powered chatbots, and 80% of ...

We once launched an email campaign filled with clever puns and eye-catching visuals, thinking creativity alone would drive engagement. It completely flopped.

Philippine-listed Vivant Corporation is accelerating its renewable energy investments in a bid to cushion its energy portfolio from heightened oil price volatility, as geopolitical tensions in the ...

OEM certifications can set a shop apart in its market, and prepare it to meet customer expectations and needs that are evolving along with vehicle technology.

As they say in the military, “The enemy has a say.” The key to winning is adjusting. In 2021, expect COVID-19 will continue to impact the first half of the year, while the second half could represent ...

When a firm is trying to determine their overall purpose and goals they are developing their own strategic marketing plan.

When hospitals and health systems combine predictive analytics, decision-support systems and automation, they can optimize staffing, cut costs and improve outcomes.