The often-frantic yearend festive season comes with another season for marketing leaders—planning ... especially with regard to our strategy and strategic choices. The upshot is that the planning ...

Here's how to write a five-part marketing plan that works as hard as you do ... Together we've developed a strategy that includes making a special offer each month to this prospect group, and ...

For example, in 2016, two technology giants, Microsoft and Adobe, formed a strategic alliance to integrate their Cloud-based services, Microsoft Azure and Adobe Marketing Cloud. The alliance aimed to ...