Future success requires evolving your business—not just improving your current one. Here are four ways to stay focused on ...

By making the most of data-driven metrics and diagnostic tools, companies can create a more efficient and effective sales ...

Hosted by Aby Varma, founder of Spark Novus, this Marketing AI SparkCast episode explores why every enterprise needs an AI ...

A clear content strategy helps modern marketers define their purpose and connect with people. Content plays a big part in ...

The quarterly fall in consents came as English councils received 90,700 planning applications in the first three months, up 6% from a year earlier. In the year to March, authorities granted 265,800 ...

5-Step Strategic Marketing Process. Strategic marketing is a planning process that seeks to establish a clear direction and unified purpose for all marketing efforts.

Discover the most effective marketing plan templates for ClickUp, Notion, Airtable, Smartsheet, monday.com, Excel, Google Sheets, and more.

In an update to the MSU Board of Governors, Zora Mulligan said work on the new strategic plan is on track. The proposal may go to the board in May.

Strategic gap analysis is an evaluation of the difference between an endeavor's best possible outcome and the actual outcome, along with suggestions on how to close the gap.

After you’ve chosen your marketing strategy, you’re almost ready to get started with your first campaign. But before you dive in head first, consider some of these marketing best practices.

The definition of digital strategy is a comprehensive plan that uses digital technologies to achieve specific business objectives or goals. It acts as a roadmap that outlines how a company will use ...

Workforce planning is the process of leveraging data to ensure that a business’s workforce supports business needs, goals and strategic plans. By utilizing workforce planning, businesses can set ...