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Wandering Planet Toys is back with some incredible new figures based on the classic sci-fi series The Prisoner. Check out our exclusive first look.

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

The joint effort will help build connected toys, personalised content, and other immersive experiences while maintaining ...

Mattel has teamed up with OpenAI to develop toys and games with AI, and expects to launch its first AI-powered product later ...

But like so many cultural obsessions that came before it, the Labubu craze hasn’t been without scandal (or chaos). From ...

For older kids, the Toy Insider recommends a couple of throwback toys: the classic Water Blaster for just $9.99 and the Skip-It for $19.99.

The toymaker will also incorporate OpenAI's advanced AI tools like ChatGPT Enterprise into its business operations to enhance product innovation.

A 4-foot-tall Labubu doll sold for a record of more than $170,000 Tuesday in Beijing during the world’s first auction ...

Mattel MAT-Q +0.10% has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch ...