Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

We just can’t keep up’ with the demand for matcha, says one tea farmer in Japan, as social media fuels a worldwide obsession.

Matcha is all over our social media, but have you tried it for yourself? Check out some simple, tasty and interesting recipes ...

At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by ...

Matcha prices have skyrocketed to historic highs as Japans record-breaking heat slashes green tea yields, tightening supply ...

Coffee and matcha are both known for their energy-boosting benefits. However, they also offer an array of health benefits.

“I have never tried matcha, and honestly, I do not feel the need to. I am not averse to green juices or healthy food in ...

Once a meditative Japanese ritual, matcha is now a mainstay in cafés, coolers, cocktails — and culture ...

By Vasudha SharmaTea has always been popular in India, but lately, while scrolling on social media, you may have come across ...

By bno - Tokyo Office Matcha, Japan’s iconic green tea powder, is experiencing a global surge in popularity. From social ...

Learn more about how this delicious green drink can block your body from absorbing iron and what you can do to avoid it ...

From perfectly foamed matcha lattes to delicious green tea desserts, these best matcha cafes in Singapore promise to satisfy ...