Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

We just can’t keep up’ with the demand for matcha, says one tea farmer in Japan, as social media fuels a worldwide obsession.

Matcha prices have skyrocketed to historic highs as Japans record-breaking heat slashes green tea yields, tightening supply ...

Once a meditative Japanese ritual, matcha is now a mainstay in cafés, coolers, cocktails — and culture ...

By bno - Tokyo Office Matcha, Japan’s iconic green tea powder, is experiencing a global surge in popularity. From social ...

At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by ...

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring ...

Matcha ado about something: Why more people are consuming the Japanese powdered green tea Updated on: 29 June,2025 08:50 AM IST | Mumbai Nasrin Modak Siddiqi | [email protected] ...

In Uji, Japan's historic matcha capital, demand for premium green tea is outpacing supply. As tourists scramble for tins, locals fear that tradition may be getting diluted.

Unlike traditional green tea, where the leaves are steeped in hot water and then discarded, matcha is consumed in powdered form, meaning you ingest the entire leaf. This gives you a much higher dose ...

For the uninitiated, matcha is a finely ground powder of green tea, specially processed from shade-grown tea leaves. “We noticed the matcha wave beginning around late 2022,” says Grace Muivah ...

Matcha is a specific species of tea plant, grown in shade to give it its bright green colour and savoury flavour. After picking, the tea leaves are steamed, dried and ground into a very fine powder.