Prime's debut NASCAR broadcasts — the Cup Series' first with a streaming service — were well received by the sport's fans and ...

A rainy Sunday derailed the NASCAR Cup Series race at Pocono and dented Amazon Prime Video's ratings for its last race of the ...

NASCAR’s decision to stream the 2025 Coca-Cola 600 exclusively on Amazon Prime Video has sparked frustration among a core ...

Prime's five-week run of Cup races ends this week. While the Amazon network's coverage has drawn good reviews, some holdouts ...

Prime Video averaged 2.16 million for its five NASCAR Cup Series races. This was the first season the streaming service ...

NASCAR’s streaming test on Amazon Prime drew highs, lows, and debate—was it progress or a risky gamble for tradition?

The curtain fell on Amazon Prime Video’s five-race NASCAR Cup Series broadcast slate with a rain-delayed and news-disrupted ...

Amazon Prime Video's broadcast of the Great American Getaway 400 at Pocono Raceway drew 1.87 million viewers, a 22% decrease ...

NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted ...

Amazon Prime Video chief Alex Strand reflected on the platform's recently concluded five-race stint with NASCAR.

Signed in late 2023, NASCAR's new media rights deal, worth a reported $7.7 billion over seven years, marked a seismic shift. For the first time, streaming giant Amazon Prime Video was given exclusive ...

Prime Video completed its first exclusive season of NASCAR Cup Series coverage, averaging 2.16 million ... Read More ...