Michael Jordan surprises the sports world by joining NBC’s NBA broadcast team. While his exact role remains unclear, insiders ...

While other NBA trade rumors are out there, the Kevin Durant trade talks cast a shadow over everything. It is the first ...

With the NBA Finals going seven games, don’t bet on a resolution to the Kevin Durant trade circus before Monday — the league ...

LeBron James May Work Alongside Michael Jordan After NBA Retirement originally appeared on Athlon Sports.

LeBron James could partner with Amazon Prime when it comes to the network’s NBA coverage, per Front Office Sports’ Michael ...

Amid criticism for the look and feel of the NBA Finals, commissioner Adam Silver has simply said "we'll look at it." ...

NBA TV ratings are shaped by different factors as consumers digest content in new era. The league and its TV partners need to ...

LeBron James has played 22 seasons and is nearing the end of his stellar career. As the Los Angeles Lakers The post LeBron ...

This postseason was the last time that local regional sports networks were able to broadcast the first round of the playoffs; ...

With their backs against the wall at home, the Pacers crushed the Oklahoma City Thunder 108-91 in Game 6 of the NBA Finals ...

NBC plans to launch a fan festival tied to its "Today" morning franchise, with a series of events built around the show's ...

Where there’s smoke, there’s fire between LeBron James and Amazon. The growing business relationship between the basketball ...