PepsiCo joins the growing list of advertisers pouring millions into Formula 1’s global audience. PepsiCo is the latest big-name marketer to rev up alongside Formula 1, joining a growing roster of ...

Per PepsiCo, the deal includes everything from trackside advertising to naming rights for the remaining sprint races in the 2025 Formula 1 season. F1 news: PepsiCo makes waves as new Formula 1 partner ...

PepsiCo launches worldwide official partnership with Formula 1, bringing Sting Energy®, Gatorade®, and Doritos® to the World's Fastest Growing Sport PURCHASE, N.Y., May 27, 2025 /PRNewswire ...

Dive Brief: PepsiCo has secured a multiyear commitment with Formula One to showcase three of its brands — Sting Energy, Gatorade and Doritos — at 21 events across the sport’s racing calendar, ...

PepsiCo’s F1 play joins a growing list of recent partnerships that aim to convert global fanbases into brand advocates, often through immersive or adrenaline-fueled platforms.

PepsiCo has signed a multi-year global partnership with Formula 1 (F1), set to begin in 2025, bringing three of its flagship brands, Sting Energy, Gatorade, and Doritos, into the fast lane of ...

This is the result of a push by Liberty Media, part of US billionaire John Malone’s empire, since acquiring F1 in 2017, to ...

In a world of cluttered feeds and short attention spans, Sting Energy is rewriting the rules of brand storytelling. With the ...

PepsiCo announces a groundbreaking worldwide partnership with Formula 1®, beginning in 2025 as part of a multi-year commitment. This partnership unites the world's fastest growing sport with ...

PepsiCo’s deal gives the company an opportunity to introduce its brands to a devoted audience, as F1 has become a global powerhouse with more than 1.6 billion viewers and an active fan base of ...