With fan anticipation building ahead of every key moment, Sting is strategically tapping into the surge -- embedding itself in moments that matter most. The brand isn't just catching attention -- it's ...

The film perfectly captures the feeling of walking the grid, provides a glimpse into the glamor of F1 race day, and highlights the egos vying for the top spot on the podium-not because it had a great ...

PepsiCo joins the growing list of advertisers pouring millions into Formula 1’s global audience. PepsiCo is the latest big-name marketer to rev up alongside Formula 1, joining a growing roster of ...

Sting Energy, in collaboration with Formula 1, is leveraging sound to engage fans through its 'Sound of Sting' campaign. By ...

PepsiCo’s F1 play joins a growing list of recent partnerships that aim to convert global fanbases into brand advocates, often through immersive or adrenaline-fueled platforms.

PepsiCo announces a groundbreaking worldwide partnership with Formula 1®, beginning in 2025 as part of a multi-year commitment. This partnership unites the world's fastest growing sport with ...

Dive Brief: PepsiCo has secured a multiyear commitment with Formula One to showcase three of its brands — Sting Energy, Gatorade and Doritos — at 21 events across the sport’s racing calendar, ...

This is the result of a push by Liberty Media, part of US billionaire John Malone’s empire, since acquiring F1 in 2017, to ...

PepsiCo launches worldwide official partnership with Formula 1, bringing Sting Energy®, Gatorade®, and Doritos® to the World's Fastest Growing Sport PURCHASE, N.Y., May 27, 2025 /PRNewswire ...