Promotions play a pivotal role in capturing consumer interest at key moments. According to Sunny Yurasek, head of advanced analytics and RGM at Wells Enterprises (manufacturer of Blue Ribbon and Halo ...

Perhaps the most anticipated as it has quickly become the latest buzzword in AI, agentic technologies will bring increased autonomy to virtual workforces, allowing AI agents to make decisions that can ...

The campaign ran across all Kargo sites and channels for display and CTV, including MAX, Paramount and NBC Sports, using VideoByte (VBX), Kargo’s CTV ad server, Kargo told P2PI. The media mix included ...