Knowing who the best customers are, what they buy, how they buy and when they will buy is the basis for decisions that impact ...

Sephora has mapped out the main trends that reflect the universe of minimalism and maximalism in four categories: makeup, ...

With an investment of €45 million, the Heineken Group has opened its new global Research and Development (R&D) center, Dr.

With Brazilians becoming increasingly connected, the use of apps to shop has become commonplace, and grocery shopping is no ...

The Kraft Heinz Company announced that it will no longer launch any products in the United States that contain artificial ...

The signs are everywhere, shouting to the world that physical environments are back in full force. Despite the digital hype, ...

Cell phones have also become the main purchasing channel for Brazilians in classes D and E: 49% of purchases made by this ...

In recent years, much has been said about digital transformation in retail. Automation tools, Artificial Intelligence, data-driven management and omnichannel ...

Lançada oficialmente há 15 dias, a edição Carmed Smurfs vendeu 2 milhões de unidades e injetou R$ 50 milhões em ...

A produção de veículos teve queda de 4,9% no mês passado frente ao mesmo período de 2024, chegando a 200,8 mil unidades. Na ...

O saldo da aplicação na caderneta de poupança subiu pelo segundo mês seguido, com registro de mais depósitos do que ...

A trajetória empreendedora costuma ser retratada como um ato de coragem individual, de pessoas que vencem obstáculos com ...