Subtle shifts in tone can mis-position a brand, introduce unintended promises, or clash with existing campaigns. Only a human ...

Google Ads has added a new “Conv. value (incl. predicted)” metric that blends actual and forecasted data, giving advertisers ...

Get clear on what’s changing in Google Ads – and how to stay competitive in the new AI-first Shopping landscape.

Google Ads no longer auto-selects the Display Network for Search campaigns, giving advertisers more control and helping ...

Google is expanding its Commerce Media suite to give brands and retailers AI-powered tools across platforms like Search, YouTube, and Display.

Data-driven strategies fueled a golden era—until they didn’t. It’s time to rebuild marketing on trust, not tracking.

Most people still think of AI as a tool for generating content or powering chatbots. But agentic AI is already driving deeper ...

Google’s new Veo 3 integration into YouTube Shorts will let brands and creators generate short-form videos from text prompts, ...

Google is now rolling out Search Live, the talk and listen version, not the video version, but the conversational talk and ...

President Trump’s 90-day extension keeps TikTok live in the U.S., giving advertisers continued access to one of the most ...

Amazon and Roku are teaming up to give advertisers unified access to over 80% of U.S. connected-TV households, promising ...

Not sure if Maximize Clicks is right for your campaign? This quick guide walks you through what it is, when to use it, and ...