But publishers have more power than they think to authenticate their audiences – they’ve just gotta learn how to wield it.

Dappier ensures that chatbot responses using Benzinga’s data link back to the original source, and it also shares ad revenue ...

Expect more ad agency holdco consolidation in the next year; people are starting to talk like ChatGPT; inside the weirdness ...

What’s holding back progress in cross-media measurement?  Akhil Parekh, Chief Product Officer at Nielsen, explains what needs ...

Ad budgets are shrinking, media is increasingly more fragmented, and advertisers face mounting pressure to stay competitive ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Here’s how to add accountability and transparency to a retail media space where those attributes are sorely lacking.