Will programmatic buying will inevitably lead to a repeat on CTV of what happened with digital media publishers?

Microsoft's AI assistant, Copilot, is a product of trial and error. Today's iteration has led to performance improvements and ...

TV dealmaking has shifted to “always-on” models; “activation” is a classic bit of ad jargon; ChatGPT is sending more traffic ...

PubMatic's new AI curation features are helping it forge closer relationships with ad agencies like GroupM that are ramping ...

OMD's Emily Proctor outlined the criteria the ad agency uses to evaluate alt IDs. She also shared which five IDs OMD uses ...

No one needs reminding that a recession sharpens the knife on every budget line. Yet the 2025 slowdown is arriving just as ...

Now that the dust has settled, TV upfront negotiations between marketers, agencies, networks and streamers are only just ...

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off ...

The era of fragmented, adversarial ad tech is winding down. A new paradigm is emerging defined by AI-first, end-to-end ...

Cara Pratt, long-time Kroger ad sales leader and perhaps the most recognizable name in retail media, is taking the helm as ...

Perplexity is now trying to raise funds at a $14 billion valuation, although it only generated $34 million in 2024.

DV360 adding Adelaide’s Attention Unit as an optimization signal could help wean buyers off bidding on ad inventory based on ...