Nearly half (46%) of consumers in the United States say they have used social media to publicly call out brands for bad behavior or poor service, according to recent research from Sprout Social. The ...

Learn how generative AI, user-generated content, AR/VR, and emerging platforms l are transforming social media.

Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research from ECI Media Management. The report ...

Generating leads for Sales to qualify, follow up with, and eventually sell to is what drives the revenue—and success—of a business. No wonder lead generation is always top of mind for B2B marketers.

Transit advertising refers to an out-of-home (OOH) marketing strategy via a channel that consists of various modes of public transportation. Because millions of people commute to work daily, transit ...

Small businesses say driving lead generation and dealing with budget constraints are the top marketing challenges they face, ...

Pricing is one of the 4 Ps of marketing and the most basic tactic, having been around for hundreds if not thousands of years. It is the most direct way of communicating value to customers and has the ...

The weight loss industry is just huge, with the annual revenue of the US weight loss industry some $61 billion. That means lots of businesses are cashing in on obesity, as 108 million people are on ...

Most Americans say they don't think the government should punish companies for political stances; they also say tech companies should be responsible for removing misleading content, and they affirm ...

Royal Canin Canada puts an enormous budget behind creating customized, breed-specific pet food that is sold in specialty stores. But many pet owners don't realize how much their dog or cat could ...