Longer-running ads are more effective, research shows, so invest more now in creative that can run and run, rather than ...

Marketing Week’s exclusive Career & Salary Survey data suggests the industry is experiencing a burnout crisis. Here’s why.

British consumers are becoming increasingly sceptical about health claims put forward by food and drinks brands. The ...

Kellogg’s is on a mission to reaffirm its seat at the breakfast table, and is leaning into its previously “under-leveraged” ...

The company’s current head of marketing is set to assume part of the responsibilities of the former marketing and commercial ...

The supermarket is replacing the long-running platform with ‘It’s Not a Little Thing. It’s Everything’ as it looks to connect ...

Elon Musk’s social media company X has expanded its existing lawsuit accusing advertisers and the World Federation of ...

Reading data and reacting to it means you can get caught in a never-ending loop that prevents you from seeing the bigger ...

Marketing Week can reveal 80% of marketers have experienced imposter syndrome, while 60% feel overwhelmed. Register to enjoy ...

Starbucks is moving away from discounting and doubling down on “broad-based” marketing to focus on what “sets it apart” as a ...

As part of the Black in Business initiative, four black-owned businesses have each won £150,000 in Channel 4 TV advertising, ...

According to the Advertising Association and WARC, the UK advertising market grew 9.7% to £10.6bn, marking the first time ad ...