Longer-running ads are more effective, research shows, so invest more now in creative that can run and run, rather than ...

Marketing Week’s exclusive Career & Salary Survey data suggests the industry is experiencing a burnout crisis. Here’s why.

The supermarket is replacing the long-running platform with ‘It’s Not a Little Thing. It’s Everything’ as it looks to connect ...

The company’s current head of marketing is set to assume part of the responsibilities of the former marketing and commercial ...

Kellogg’s is on a mission to reaffirm its seat at the breakfast table, and is leaning into its previously “under-leveraged” ...

British consumers are becoming increasingly sceptical about health claims put forward by food and drinks brands. The ...

Elon Musk’s social media company X has expanded its existing lawsuit accusing advertisers and the World Federation of ...