Longer-running ads are more effective, research shows, so invest more now in creative that can run and run, rather than ...

Marketing Week’s exclusive Career & Salary Survey data suggests the industry is experiencing a burnout crisis. Here’s why.

The supermarket is replacing the long-running platform with ‘It’s Not a Little Thing. It’s Everything’ as it looks to connect ...

The company’s current head of marketing is set to assume part of the responsibilities of the former marketing and commercial ...

Kellogg’s is on a mission to reaffirm its seat at the breakfast table, and is leaning into its previously “under-leveraged” ...

British consumers are becoming increasingly sceptical about health claims put forward by food and drinks brands. The ...

Elon Musk’s social media company X has expanded its existing lawsuit accusing advertisers and the World Federation of ...

Reading data and reacting to it means you can get caught in a never-ending loop that prevents you from seeing the bigger ...

Marketing Week can reveal 80% of marketers have experienced imposter syndrome, while 60% feel overwhelmed. Register to enjoy ...

The company is “currently recruiting” for an interim customer and marketing director, with Day set to join German vehicle ...

Innovation is the “primary enabler” of pricing for the consumer goods giant and remains a crucial component of its business ...

Starbucks is moving away from discounting and doubling down on “broad-based” marketing to focus on what “sets it apart” as a ...