Customer data platforms (CDPs), which historically acted as storage and cleanup tools, are turning into something more ...

January, what some retailers call the “fifth quarter,” is often overlooked. The advertising pullback after Dec. 26 creates ...

The COVID-19 crisis was unprecedented, but the lesson it taught us is not: you can’t afford to disconnect from your customers ...

In today’s dynamic market, retailers have the unique opportunity to strengthen their operations while navigating challenges ...

Barnes & Noble is opening more stores for readers to shop at in the new year. After nearly two decades of "declining store ...

AI orchestration is the management and coordination of multiple specialized AI models, automation systems, and data sources, ...

The winners will be those that understand that brick-and-mortar and digital aren't competitors, they're complementary forces ...

In retail, customer experience drives loyalty, yet most organizations cannot pinpoint a single person responsible for it.

Retail returns abuse has become internet famous. In recent months, social media users have populated posts on channels like ...

Artificial intelligence has moved beyond the pilot phase in retail. Most major retailers now use AI across their operations, with 92 percent of retail marketers reporting active AI adoption this year ...

For years, retail marketers have measured influence in scale: follower counts, impressions, and reach. However, as the cost of influencer partnerships rises and trust in polished sponsorships declines ...