After years of providing free services without any bells attached, WhatsApp is now going to start showing ads on the popular chat app. To be clear, users will only see ads on the Status screen — the app’s take on Instagram’s Stories.

WhatsApp said Monday that users will start seeing ads in some parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging service.

Unlike other Meta apps, the company has traditionally kept WhatsApp ad-free. That’s set to change, though ads will be limited to specific areas of the app, away from your messages. Meta will soon include ads within the Status feature.