Everyday I see a new video uploaded about the popularity of Ube, but a lot of it seems to be repeating false narratives about our much beloved root. Hope this clarifies a few things for you! Over the next few months we will be chasing Ube stories in Leyte, Bohol, Bukidnon and Ilocos to understand the current supply issues of Ube. It's an interesting story filled with intrigue. We've heard tales of Corruption, Gatekeeping, Profiteering and Misinformation. All the elements for a very spicy documen

Do you know Ube? 💜

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