MARTINI CULT ADVERTISING 1970's "THE RIGHT ONE" - MC CANN ERICKSON
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YouTubeAndrea Cinti
MARTINI CULT ADVERTISING 1970's "THE RIGHT ONE" - MC CANN ERICKSON
This is truly an advertising masterpiece for future generations!Mc Cann-Erickson Creative Director Barry Day and an unforgettable jingle by composer Chris Gunning...make history for this brand and lovin vermouth around the world with also unreachable and winning sports sponsorships! It's Martini time...the right one! When i was young and start ...
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19K views · 38 reactions | Maddie McCann's parents have maintained their daughter was the victim of a 'truly horrific crime' as they marked 15 years since the British girl disappeared. The prime suspect reportedly now has an alibi, but is refusing to share it with police. 7NEWS at 6pm. More local news: 7news.com.au/news/qld #7NEWS | 7NEWS Brisbane | Facebook
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Here is the strategic breakdown of this MAGGIE Campaign by McCann Erickson. Problem: The brand needed to regain consumer trust and market share after the 2015 food safety controversy and subsequent nationwide ban. Insight: Maggi held an immense, deep-rooted emotional and nostalgic value in the lives of Indians across generations, particularly among young adults, students, and bachelors (like those living in hostels). This emotional connection, which transcended the controversy, was the brand’s g
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