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Wayback Wednesday 🏀 In 2003, Gatorade pushed the boundaries of sports marketing technology with its iconic “23 vs. 39” commercial — a spot that used early artificial intelligence and face-scanning techniques to digitally recreate a young Michael Jordan competing against his older self. The younger version of MJ was actually played by then–NBA rising star Jamal Crawford, whose face was digitally mapped using cutting-edge tech rarely seen in advertising at the time. A groundbreaking moment where
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