When watching boxing, just remember to think before you tweet... Paddy Power #ad | Joseph Parker

Paddy Power, an Irish betting brand known for provocative campaigns, released this public-interest style ad to address something most people ignore, how casually athletes are abused online. Created as a warning to armchair critics and Twitter trolls, the film reminds viewers that behind every performance is pressure, preparation, and a human being. It wasn’t made to promote betting, but to question behaviour we’ve normalised online. Do you think every opinion really needs to be posted? | Marketi